Addressable Insights - The Web3 Growth & Marketing Podcast
Addressable Insights is a podcast for anything and everything related to growth & Marketing in Web3 -
Data, metrics, tools, campaigns, channels, attribution, ads, products, frameworks, growth hacks, and much more. We’ll explore the convergence of Web2 and Web3 and learn from some of the world’s top marketing and growth experts.
Join us as we explore the cutting-edge world of Web3 marketing.
Addressable Insights - The Web3 Growth & Marketing Podcast
User Acquisition & Monetization in Web3
In this episode - Quinn Campbell, Previously Head of Growth at Axie Infinity and today Co-founder and Growth Lead at PTAL, gives us a masterclass in growth.
Quinn shares his journey from Web2 gaming to Web3, highlighting his groundbreaking work at Sky Mavis, where he launched Axie Infinity Origins and built Web3’s largest creator program.
In this episode, we dive into many marketing & growth related topics including:
•His transition from Web2 to Web3 and the economic shifts that led him there.
•Innovative user acquisition strategies employed at Sky Mavis and their application to Web3 gaming.
•The power of community-led growth, strategic gifting and additional growth tactics.
•Insights into the Play-to-Earn model and its evolution.
•The future of Web3 advertising and the potential of incentivized ad units.
Thanks for listening to Addressable Insights, your home for growth & marketing in Web3!
This podcast is brought to you by addressable.io the web3 growth platform providing super targeted user acquisition using on-chain data, off-chain data and AI
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