A Marketers Guide to Growth in Web3

In this episode, Andrew Saunders, Chief Marketing and Growth Officer at Skale, delves into his journey into Web3 and its transformative potential across industries like gaming, AI, and social media. He explores strategies for driving mass adoption of Web3, key growth metrics versus vanity metrics, and the critical need for sophisticated marketing talent.

Andrew offers practical insights on budgeting marketing dollars, the future landscape of Web3 marketing, and Skale’s vision in the Web3 arena. Additionally, he provides valuable advice for CMOs and new marketers aiming to thrive in the evolving Web3 space.

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